Colour expert and manufacturer of traditional paints and wallpaper, Farrow & Ball, has appointed Harrogate based agency, The Whole Caboodle, to provide PR support for the relaunch of the company’s redesigned showroom in Harrogate.
Farrow & Ball has selected the Harrogate showroom as the first existing location in the UK to boast a new look. The showroom, which occupies a prime position on James Street, will feature a contemporary new design showcasing the richly pigmented paint colours and artisanal painted wallpapers, characteristic of Farrow & Ball.
The Whole Caboodle will be charged with devising and implementing a six month media relations campaign to generate awareness of the new showroom within its target market and encourage footfall from a new customer base. The agency will also work closely with Farrow & Ball to establish partnerships with key brands throughout Harrogate.
Sarah Cole, Marketing Director of Farrow & Ball said:
“I was extremely impressed with The Whole Caboodle’s approach as they demonstrated creativity as well as a thorough understanding of our requirements. The agency stood out as the team genuinely shared our passion for colour and understood exactly what we would like to achieve in Harrogate. An inspirational town steeped in history, tradition and elegance, we believe Harrogate clients will embrace our vision which is one of the key reasons behind choosing the James Street store to be one of the first existing showrooms to be transformed.”
The Whole Caboodle’s Managing Partner, Chris Mackenzie, said:“This is an extremely prestigious win for the agency and we are delighted to be working with a desirable, inspirational brand such as Farrow & Ball. We have a wealth of expertise in the interiors sector and in depth local knowledge. We are delighted that Farrow & Ball recognised this when they charged us with promoting the new showroom concept.”
As well as PR The Whole Caboodle offers a range of services including, advertising, design, and new media.
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